On the
flight deck.
Meet the Rocket Fuel team.
Amanda Patterson
Chief Executive Officer
Amanda was head of marketing for Mindbody during the company’s most pivotal and explosive growth stage, from $20M to $200M, including its initial public offering. While at Mindbody’s helm, Amanda built a demand generation pipeline that increased leads by 300% in less than a year, fueling the company’s exponential growth. She also expanded the marketing team by 5 times, launched the consumer app and brand, and created the BOLD Conference, which not only grew from 200 to 2000 attendees but also attracted Michelle Obama and Magic Johnson as speakers. Amanda has a wide range and depth of experience helping companies at every stage, from Seed to IPO, with growth rates between 40-100%. She’s eager to accomplish goals like this for your company.
Alyson Carroll
Marketing Operations Manager
Alyson is a marketing ops super fan. Born and raised in Georgia, Alyson loves the puzzle of analytics–and it loves her right back. She uses her skills in marketing tech stack management, campaign buildout and management, and performance monitoring to help create operations that operate at peak capacity. Despite being a self-proclaimed homebody who happily dotes on her dog and cat, this amateur record collector and music enthusiast, will never turn down an invitation to attend a great concert, go on a beautiful hike, or travel to a new city.
Robert Cecil
Director of Performance Marketing
Robert isn’t just a seasoned professional. He’s the seasoned professional. Robert has all the right stuff. Specifically: 20 years of marketing management experience, extensive expertise in the development and execution of marketing strategies that drive growth, strong communication skills, and a tireless dedication to innovation. This University of Waterloo grad is known for acquiring prospects, building strong relationships with key decision makers, providing creative (aka out of this world) solutions. When he’s not achieving clients’ KPIs and leading the charge for creative campaigns, he's spending time with his family.
Sangeeta Chellani
Digital Marketing Specialist
Sangeeta is a seasoned digital marketing specialist who helps businesses grow their online presence and crush their KPIs. She has years of experience in the industry and is always working to stay up-to-date with the latest trends and technologies. Sangeeta's expertise is in paid search and paid social, and she is skilled at turning website traffic into customers. When she's not transforming our client's channels into conversion machines, Sangeeta enjoys spending time with her family and friends. Fun fact: She is not a fan of ice cream, but we don't hold that against her.
Adelle Dittman
Senior Designer
Adelle is an experienced Senior Designer that's been helping brands communicate visually for more than 20 years. As you might have guessed, she has an affinity for creating designs that engage viewers while capturing a brand's essence. Adelle brings a unique artist's touch to the digital world. Adelle loves being outdoors, whether it's on top of a mountain, paddling rivers, or traveling the globe with her family.
Christopher Eber
Director of Design
Christopher Eber is a designer’s designer. With more than a decade of experience in product, graphic, and industrial design, Christopher brings exceptional expertise to every facet of his work. Chris is a problem solver who keeps the voice of the user top-of-mind to create innovative solutions that help businesses hit their goals. When he’s not wowing clients (and while he’s at it, all of us), Christopher spends time with friends and travels near and far.
Cameron Freeman
Digital Marketing Specialist
Whether you call him Cameron, Cam or King of Digital Marketing, this self-professed strategy nerd has the chops–and the expertise–to optimize paid campaigns for Google, Facebook, LinkedIn, and more for any business at any spend. Cam is a tech enthusiast who always has his ear to the digital ground for what’s new and effective, much to the delight of our clients. Outside of work, Cam loves grilling and chilling while traveling, playing video games, enjoying craft brews, and hanging with his three awesome dogs.
Nicole Hoadley
Chief of Staff
Nicole is a strategist, a collaborator and a get-it-done-er. Before joining Rocket Fuel Labs, Nicole worked on the experiential marketing team at Mindbody where she spearheaded a wide range of global events, developed and implemented innovative marketing plans, and managed event budgets, logistics, content, strategic alignment, sponsorship sales and post-event metrics. This California native and Cal Poly grad is passionate about wellness, sustainability and personal development, all of which she pursues by being active, cooking, traveling, spending time with friends and family, and exploring San Diego’s beaches.
Shelley Northrop
Managing Director
Shelley’s list of accolades reads like a how-to–and a who’s who–of the marketing world. As former Vice President of Marketing at Mindbody, Shelley drove $30M in annual earned media and saw a 778% increase (nope, not a typo) in organic search traffic for the Mindbody education hub after launching it. Her 25 years of experience as a brand strategist, demand gen marketer, content expert, and communications leader yields dividends for clients via measurable results, effective new programs, and creative marketing strategies. This Stanford grad has a gift for synthesizing input, voices, and motivations to create plans that inspire and succeed. When Shelley’s not giving her all to our clients and team, she’s giving back as a board member of Transitions Mental Health Association, planting trees, judging 4-H contests, and working at a local food bank.
Brittany Olsson
Vice President of Growth
With nearly a decade of experience in B2B marketing, this high energy leader makes it happen, whether that “it” is creating powerful strategies, building programs that nurture leads and create engagement, or enacting processes that leverage technology to drive results. Britt knows how to fill--and maintain--a pipeline, informed by her experience with innovators and startups in various stages and across a range of industries. Her hobbies include travel, hiking, pickleball, snowboarding and thinking about hitting numbers in her sleep. (We’re just guessing on that last one.)
Cameron Palmer
Product Designer
Cameron is an experienced Product Designer with expertise in product design, user experience, SEO, product strategy, and data visualization. When he's not leveraging cutting-edge tech to improve UX and achieve organizational goals, you'll likely find him honing his boxing skills, enjoying the great outdoors, or spending quality time with his loved ones and furry friend Bowie.
Kristine Pangelinan
Product Manager
Kristine is the queen of all things numbers, from leading revenue operations to streamlining workflows to everyone’s favorite: providing actionable insights based on bona fide data. Born and raised on the island of Guam, Kristine has spent more than a decade helping fast-paced SaaS companies soar. When she’s not crunching numbers (and crushing goals), Kristine loves traveling, hiking, jiu jitsu and hitting the beach.
Megan Parmely
Digital Marketing Specialist
Megan specializes in creating effective digital marketing campaigns–and in being awesome. A self-avowed marketing geek who lives, eats, and breathes every aspect of the mar-comm universe, Megan creates, manages, and optimizes paid ad campaigns to deliver stellar results. Megan has traded her native Illinois for the warmer clime of Florida, where she hangs out with family, dog, and two cats enjoying reading, writing, and beach-ing.
Jenni Pratt,
Marketing Account Manager
Results-driven account manager? Check. Strategic thinker? Check. Creative content marketer who loves building brand narratives and delivering outstanding results? Double check. With more than 15 years of marketing experience under her belt, Jenni brings a wide range of expertise in account management, brand development, and inbound marketing tactics to the team. Her background working both in-house and in an agency setting has helped her develop a knack for understanding client pain points, crafting creative solutions, and building trusting relationships. In addition to helping brands transform high-level objectives into actionable marketing initiatives, Jenni loves nachos, penguins, and finding typos in your competitors' ads.
Jack Simmons
Senior Marketing Account Manager
Jack of all trades and master of all, Jack Simmons is the consummate marketer with a passion for results and a penchant for problem-solving. Before joining the Rocket Fuel crew, Jack worked in the SaaS space and served as a Senior Account Manager/Strategist at a full service marketing agency where he managed campaigns from $10K-$1M+. He was instrumental in shepherding website redesigns, content creation, branding, analytics, organic social strategy and oh-so-much more. This New Jersey native is a huge (dare we say rabid?) sports fan who enjoys golf, tennis, basketball, travel, cooking and time on the beach.
Sarah Tageson
Senior Marketing Account Manager
Sarah brings 15 years and buckets of expertise to her role as Senior Account Manager. The short list of this Midwesterner’s extensive and varied skill set includes transforming client goals into winning strategies, cross-team collaboration, talent acquisition, and fully integrated communications. When she’s not knocking it out of the park for our clients, Sarah enjoys volleyball, yoga, reading, and cooking.
Morgan Trzcienski
Marketing Account Manager
Morgan is a marketing account manager who manages to make success look easy. She’s helped launch clients in the tech, nonprofit, and healthcare space into the stratosphere with her client-first focus and indefatigable get-er-done attitude. She’s also a bona fide Hubspot fangirl, making her an invaluable account services-slash-operations member of our flight team. In addition to running her accounts like clockwork, Morgan is an ultra marathon runner who logs upwards of 47 miles. Yes, at a time. For Morgan, going the extra mile just comes naturally.
Kathy Valenti
Creative Director
Kathy is a nationally award-winning copywriter with more than 20 years of experience. She’s worked on some of the world's best-known brands, including Nike, Dr. Martens, Harrah’s and LegalZoom, and has written for nearly every conceivable industry, from technology and transportation to finance and fruit stickers (really). Kathy has a history of delivering exceptional, needle-moving results for clients. She’s also the author of a mystery series and an honorary (albeit self-nominated) member of the grammar police.
Mercedes Ward
Senior Marketing Account Manager
Mercedes is a seasoned Senior Account Manager with over a decade of digital marketing experience. She’s helped brands from a variety of verticals expand their online presence and forge lasting connections with their audience. Outside of work, Mercedes follows her passion for music as a classical singer, performing as a soloist and choral member with ensembles in Boston, Chicago, and occasionally overseas. She shares her Chicago home with her partner, two raptor-smart dogs, and one incredibly dramatic tuxedo cat!
Samantha Whiffen
Marketing Operations Specialist
Samantha–aka Sam–makes excellence standard operating procedure. With a wealth of knowledge, Sam is adept at solving problems, creating processes, and building and managing campaigns. The outcome: tremendous outcomes for our clients. Outside of work, Sam gets outside for walks, hikes, and kayaking, loves to travel, and serves at her church.
Wes Winton
Copywriter
As a copywriter, Wes has helped global brands and scrappy startups exceed their business goals and nurture deeper connections with their target audience. He's written for just about every medium under the sun and, like all good copywriters, has an opinion about the Oxford comma and emojis in subject lines. When he's not helping organizations turn their brands into household names, he can be found climbing up a rock face or sliding down a ski slope.
Meet the Rocket Fuel board.
Michael Loeb
Board Member
Michael Loeb is one of the world’s most successful and prolific entrepreneurs. The founder and CEO of Loeb.nyc, Michael has a long and storied history of achievement that begins with co-founding Synapse, which grew to the largest seller of consumer magazine subscriptions worldwide. Michael and his Synapse co-founder then formed the wildly successful Priceline.com. Following the development of other renowned ventures, Michael co-formed Loeb Enterprises, now Loeb.nyc, to ideate and develop new business concepts. Today, Loeb.nyc boasts a portfolio of over 18 direct investments and a new model for startup investments that offers exceptional strategic and executional talent to significantly de-risks startup launches.
Rich Vogel
Board Member
Richard Vogel is a founding partner and CFO/COO of Loeb.nyc. A seasoned marketing executive, professional manager and startup advisor, Rich has spent a career shaping ideas into successful marketing programs in the U.S. and abroad. Prior to partnering with Michael Loeb to create Loeb Enterprises, Rich was the President of MDSC Corp. Rich shares decades of accumulated business wisdom and insights to support both entrepreneurs and shared services directors to achieve a cohesive vision for the entire organization.
Bobby Brannigan
Board Member
Bobby Brannigan is a serial entrepreneur with a history of success. He started his first business in his college dorm: a college textbook marketplace that competed directly with Amazon. After 18 months, the startup garnered $100M revenue with no external funding and was eventually acquired. His next venture was Bucks4Books, where he and his team grew sales from $7 million to $18 million in a few years. Bobby’s most recent endeavor has been as founder and CEO of Mercato. Mercato has grown to become the #1 eCommerce and delivery platform for independent grocers and the fastest growing platform of its kind in the nation.
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Agency Account Manager
