On the
flight deck.
Meet the Rocket Fuel team.
Amanda Patterson
Chief Executive Officer
Amanda was head of marketing for Mindbody during the company’s most pivotal and explosive growth stage, from $20M to $200M, including its initial public offering. While at Mindbody’s helm, Amanda built a demand generation pipeline that increased leads by 300% in less than a year, fueling the company’s exponential growth. She also expanded the marketing team by 5 times, launched the consumer app and brand, and created the BOLD Conference, which not only grew from 200 to 2000 attendees but also attracted Michelle Obama and Magic Johnson as speakers. Amanda has a wide range and depth of experience helping companies at every stage, from Seed to IPO, with growth rates between 40-100%. She’s eager to accomplish goals like this for your company.
Alyson Carroll
Marketing Operations Specialist
Alyson is a marketing ops super fan. Born and raised in Georgia, Alyson loves the puzzle of analytics–and it loves her right back. She uses her skills in marketing tech stack management, campaign buildout and management, and performance monitoring to help create operations that operate at peak capacity. Despite being a self-proclaimed homebody who happily dotes on her dog and cat, this amateur record collector and music enthusiast, will never turn down an invitation to attend a great concert, go on a beautiful hike, or travel to a new city.
Robert Cecil
Director of Performance Marketing
Robert isn’t just a seasoned professional. He’s the seasoned professional. Robert has all the right stuff. Specifically: 20 years of marketing management experience, extensive expertise in the development and execution of marketing strategies that drive growth, strong communication skills, and a tireless dedication to innovation. This University of Waterloo grad is known for acquiring prospects, building strong relationships with key decision makers, providing creative (aka out of this world) solutions. When he’s not achieving clients’ KPIs and leading the charge for creative campaigns, this Hilton Head Island resident can be found boating with his family.
Christopher Eber
Director of Design
Nicole Hoadley
Director of Account Strategy
Nicole is a strategist, a collaborator and a get-it-done-er. Before joining Rocket Fuel Labs, Nicole worked on the experiential marketing team at Mindbody where she spearheaded a wide range of global events, developed and implemented innovative marketing plans, and managed event budgets, logistics, content, strategic alignment, sponsorship sales and post-event metrics. This California native and Cal Poly grad is passionate about wellness, sustainability and personal development, all of which she pursues by being active, cooking, traveling, spending time with friends and family, and exploring San Diego’s beaches.
Kristine Pangelinan
Sr. Revenue Operations & Data Manager
Kristine is the queen of all things numbers, from leading revenue operations to streamlining workflows to everyone’s favorite: providing actionable insights based on bona fide data. Born and raised on the island of Guam, Kristine has spent more than a decade helping fast-paced SaaS companies soar. When she’s not crunching numbers (and crushing goals), Kristine loves traveling, hiking, jiu jitsu and hitting the beach.
Andrew Scarella
Senior Digital Marketing Manager
Andrew’s no newbie to digital marketing. This expert in email marketing, paid media, and social media, has a cool decade-plus experience creating campaigns, seeking out avenues to lower cost-per-click and cost-per-conversion, and delivering quality leads. Andrew is an Emerson College grad and former Angelino with a penchant for video editing and enjoying entertainment on screens both big and small.
Nick Schuibbeo
Account Manager
Matt Sharadin
Account Manager
When it comes to account management prowess, Matt has it all–and then some. After honing his skill in all aspects of account management at a large marketing firm, Matt pursued SEO strategy, digital marketing execution, and lead generation. With a laser-focus commitment to achieving ROI, building rapport, and dominating the market–and maybe the world (insert evil laugh here)--Matt is known as a do-all dynamo who goes above and beyond. When not moving the needle for clients, Matt can be found in the great outdoors or making something great in the kitchen.
Jack Simmons
Account Manager
Macie Smith
Marketing Operations Specialist
Macie develops strategic marketing strategies, executes effective campaigns, and delivers consistent quantifiable results–all with a helping of sweet-as-pecan-pie Southern charm. A strategic and analytical thinker who enjoys solving complex problems, this Georgia native always puts her best foot forward. When Macie’s not helping clients achieve goals, she loves going on adventures with her two dogs, surrounding herself with friends and family, and traveling.
Kathy Valenti
Creative Director
Kathy is a nationally award-winning copywriter with more than 20 years of experience. She’s worked on some of the world's best-known brands, including Nike, Dr. Martens, Harrah’s and LegalZoom, and has written for nearly every conceivable industry, from technology and transportation to finance and fruit stickers (really). Kathy has a history of delivering exceptional, needle-moving results for clients. She’s also the author of a mystery series and an honorary (albeit self-nominated) member of the grammar police.
Benjamin Watkins
Copy Specialist
Benjamin is a copywriter and coffee roasting connoisseur. He's worked for e-commerce and SaaS startups, written copy for health and finance industries, and has a long and storied history of creating killer copy geared toward client results. In a previous professional life, Benjamin was a middle school teacher and an EMT, further testament to his heroic ways. When he's not writing compelling copy, Benjamin hangs with his four boys (all under the age of seven!), explores the outdoors and mind-bending TV shows like Stranger Things, and tries to write the next epic novel.
Meet the Rocket Fuel board.
Michael Loeb
Board Member
Michael Loeb is one of the world’s most successful and prolific entrepreneurs. The founder and CEO of Loeb.nyc, Michael has a long and storied history of achievement that begins with co-founding Synapse, which grew to the largest seller of consumer magazine subscriptions worldwide. Michael and his Synapse co-founder then formed the wildly successful Priceline.com. Following the development of other renowned ventures, Michael co-formed Loeb Enterprises, now Loeb.nyc, to ideate and develop new business concepts. Today, Loeb.nyc boasts a portfolio of over 18 direct investments and a new model for startup investments that offers exceptional strategic and executional talent to significantly de-risks startup launches.
Rich Vogel
Board Member
Richard Vogel is a founding partner and CFO/COO of Loeb.nyc. A seasoned marketing executive, professional manager and startup advisor, Rich has spent a career shaping ideas into successful marketing programs in the U.S. and abroad. Prior to partnering with Michael Loeb to create Loeb Enterprises, Rich was the President of MDSC Corp. Rich shares decades of accumulated business wisdom and insights to support both entrepreneurs and shared services directors to achieve a cohesive vision for the entire organization.
Bobby Brannigan
Board Member
Bobby Brannigan is a serial entrepreneur with a history of success. He started his first business in his college dorm: a college textbook marketplace that competed directly with Amazon. After 18 months, the startup garnered $100M revenue with no external funding and was eventually acquired. His next venture was Bucks4Books, where he and his team grew sales from $7 million to $18 million in a few years. Bobby’s most recent endeavor has been as founder and CEO of Mercato. Mercato has grown to become the #1 eCommerce and delivery platform for independent grocers and the fastest growing platform of its kind in the nation.
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