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How to market a startup

How to market a startup: Getting leads to go from zero to hero

Stellar articles from Rocket Fuel Labs HQ. In the early days, Seed and pre-Series A companies grow through brute force—namely, cold calling as many prospects and closing as many deals as possible. This methodology works to quickly and efficiently fuel growth. To a degree. At a certain point, inbound leads need to become a reliable …

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Obviously, you’re not Michael​: A short story about becoming a business-to-person brand

Are we a consumer brand, or a B2B brand? I used to get this question a lot. Most people asking me this betrayed (or sometimes just outright admitted) that they believe consumer brands are cooler and allowed to push the envelope more, while B2B brands are more conservative and straightforward. As if B2B stood for …

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