Uncategorized

ai

How Generative AI Will Impact Your Marketing Program (And what Rocket Fuel Labs is doing to keep you ahead of the curve.)

Artificial Intelligence (AI) is transforming the way businesses operate, and marketing is no exception.  But what are the opportunities? How can you navigate the pitfalls? And should you be worried about bots taking over the world?  Read on for the full story.  The brand-new thing that isn’t brand-new at all.  Despite what AI-clogged news feeds …

How Generative AI Will Impact Your Marketing Program (And what Rocket Fuel Labs is doing to keep you ahead of the curve.) Read More »

jasper

What test-driving Jasper taught me about AI. (Not to mention humanity.)

2023 has dawned with the rise of the machines.  These bots don’t tell us they can’t open the pod bay doors, or deliver quippy one-liners promising (threatening?) that they’ll be bahhhk. Their mission: to generate content at the click of a mouse.   ChatGPT exploded on the scene with gigabytes of promise–plus more than a …

What test-driving Jasper taught me about AI. (Not to mention humanity.) Read More »

How to market a startup

How to market a startup: Getting leads to go from zero to hero

Stellar articles from Rocket Fuel Labs HQ. In the early days, Seed and pre-Series A companies grow through brute force—namely, cold calling as many prospects and closing as many deals as possible. This methodology works to quickly and efficiently fuel growth. To a degree. At a certain point, inbound leads need to become a reliable …

How to market a startup: Getting leads to go from zero to hero Read More »

Obviously, you’re not Michael​: A short story about becoming a business-to-person brand

Are we a consumer brand, or a B2B brand? I used to get this question a lot. Most people asking me this betrayed (or sometimes just outright admitted) that they believe consumer brands are cooler and allowed to push the envelope more, while B2B brands are more conservative and straightforward. As if B2B stood for …

Obviously, you’re not Michael​: A short story about becoming a business-to-person brand Read More »

sand timer

Go for launch.

Ready? Let’s fly.