01.
Precision
Hit your target. Every time.
From identifying ideal prospects to pinpointing powerful partnerships, we help startups find the low-hanging fruit—and the fruit on the ground. We’ll also help you build quality lists that increase response rates, shorten your sales cycle and decrease your cost of acquisition.
Precise audience segmentation:
We’ll help you identify, clarify and document your target buyer personas and build a list of contacts and decision-makers.
Precise targeting:
We’ll empower you to identify the advertising and marketing channels that will be most effective for these personas, along with recommendations for budget/spend.
Precise messaging:
We’ll build creative campaigns and messaging that resonate with your target audiences.
The rule to fly by: Be specific.
The more targeted the message, the more effective (and cost-effective) the marketing. Know your audience’s pain points, needs and desires, and mindfully execute against that knowledge. You’ll reduce CAC, increase demand, and waste less time and money on spend that doesn’t move the needle.
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