02.
Positioning
Become irresistible.
Reach your highest potential. Uncover what makes your brand undeniably awesome with positioning that communicates your unique offerings and compels customer action.
Resonate:
Ensure that your brand promise solves a significant problem, and communicate that promise in a way that inspires engagement and response.
Differentiate:
Make it obvious how and why your brand is better than the alternative.
Tell the truth:
Don’t mislead or overpromise, mistakes that can cost you in customer churn, negative online reviews and a poor social media presence.
The rule to fly by: Be powerful.
You can have the best product in the world, but without effective positioning, you won’t sell it. The more revolutionary your product is, the more important (and challenging) this positioning becomes. The key: educating audiences on a problem and positioning your product as the ideal solution by clearly communicating your brand promise.
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